Every founder we know is "behind on content." Not because they can't write — but because turning one idea into a LinkedIn post, an Instagram caption, a TikTok hook and a blog article, every single week, is exhausting.
Meanwhile, the best raw material for all of it is sitting right there on their website: what they do, who they help, the exact words they use. shrthnd reads that, learns the voice, and does the translation — so consistency stops being a chore you dread.
The hard part was never the ideas. It's the translation.