Speak like a leader Simon Lancaster TEDxVerona

Speechwriting Rhetoric Communication

Introduction

The speech discusses the art of speechwriting and the impact of language on leadership communication.
The Art of Rhetoric by Aristotle

Rhetoric: The art of persuasive speaking or writing.
Asyndeton: A rhetorical device involving the omission of conjunctions between words or phrases.
Tricolon: A rhetorical device involving the use of three parallel elements in a sentence.
Metaphor: A figure of speech in which a word or phrase is applied to an object or action to which it is not literally applicable.
Exaggeration: The act of making something seem larger, more important, better, or worse than it actually is.
Rhyme: The repetition of similar sounds in two or more words.

The speaker shares six speechwriting techniques: asyndeton, tricolon, repetition, balance in statements, metaphor, exaggeration, and rhyme.
These techniques are demonstrated through examples and their impact on audience perception and persuasion.
The speaker emphasizes the importance of rhetoric in education and society, advocating for its revival to empower individuals in expressing themselves.

The use of rhetorical devices can enhance the effectiveness of communication and influence audience perception.
Metaphors play a significant role in shaping public opinion and can be used to manipulate emotions and beliefs.
The unequal access to rhetoric education highlights societal disparities and the need for inclusive communication training.

Speechwriting involves utilizing rhetorical techniques such as repetition, balance, metaphor, exaggeration, and rhyme to enhance communication.
Rhetoric plays a crucial role in shaping public discourse and influencing perceptions.
Reviving rhetoric education can empower individuals to engage in meaningful dialogue and contribute to societal change.

The speech underscores the importance of rhetoric in communication and advocates for its widespread inclusion in education to promote democratic discourse.