The London CAP project aimed to address a growth problem faced by a leading company in the bicycle industry. The company sought strategies to expand its product range, optimize battery inventory, and enhance sustainability practices.
Concepts
Growth problem: The challenge of expanding market presence and relevance.
Battery study: An analysis of battery inventory utilization.
Sustainability angle: Incorporating environmentally friendly practices into business operations.
Content
The team conducted interviews with cyclists and shops to understand user needs.
Short-term and long-term recommendations were developed for the client.
A comprehensive strategy for sustainability positioning was outlined.
Market entry strategy and risk assessment were tailored to the client's needs.
Faculty advisor provided guidance and support throughout the project.
Insights
The project provided hands-on experience in consulting and project management.
Tangible impact was observed as client implemented recommendations.
Engaging with senior leadership and visiting client sites enhanced understanding of the industry.
Key Points
The London CAP project addressed a growth problem in the bicycle industry.
The team developed tailored strategies for product range expansion, battery inventory optimization, and sustainability practices.
Hands-on experience in consulting and project management was gained through the project.
Conclusion
The London CAP project successfully addressed the client's growth challenges in the bicycle industry by providing tailored strategies and recommendations for product range expansion, battery inventory optimization, and sustainability practices.
Further Reading
The Lean Startup by Eric Ries
Consulting for Dummies by Bob Nelson and Peter Economy
Sustainability in Business articles on Harvard Business Review
